Panasonic Canada announces corporate partnership with Olympic Spirit Toronto attraction

Toronto, Canada - July 6, 2004

Press Releases

Mississauga -- July 6, 2004 – Toronto’s newest landmark attraction, Olympic Spirit Toronto at the Yonge-Dundas Square, will be supported by Panasonic Canada with the latest technology for the interactive, entertainment and educational displays.

Olympic Spirit Toronto, the world’s only Olympic themed entertainment complex, will open its doors to Toronto’s public in August 2004. The 52,000 square foot complex is dedicated to celebrating the Olympic spirit and is the first permanent Olympic Spirit Centre in the world.

“Having Panasonic Canada as a corporate partner adds a tremendous amount to this amazing facility,” says Neil Miller, president, Olympic Spirit Toronto. “They are much more than a sponsor. The Panasonic products and technical expertise that will be evident throughout the building will make for a dynamic and fascinating experience.”

Panasonic will outfit all the audio and visual needs for the exhibits including Digital Light Processing (DLP) projectors for the main Olympic theatre “powered by Panasonic”, plus interactive and informative displays on each of the floors. In total, Panasonic Canada is providing approximately 75 display products including LCD, Plasma and projectors. The displays will celebrate sport and competition while telling the history of the Olympic Games. Panasonic Canada will be working with Edwards Technologies on the integration of the technology.

“We are thrilled to once again to be working with Panasonic to provide system design and integration services for Olympic Spirit,” says Brian Edwards, President, Edwards Technologies Inc. “For more than twenty years Edwards Technologies Inc. has utilized Panasonic products worldwide, and we continue to be impressed by their exceptional performance and reliability.”

Panasonic Canada has a history of participation in Canadian Olympic activities.

“Panasonic has played a key role in the Olympic movement since the Winter Games in Calgary in 1988,” says Ian Kilvert, General Manager of Corporate Communications, Panasonic Canada Inc. “This facility and our state-of-the-art technology will provide visitors from around the world with an experience that will really let them feel the passion, pride and spirit of the worldwide Olympic movement. We’re thrilled to be a part of this unique experience.”

Panasonic Canada Inc. (PCI) is a principal Canadian subsidiary of Matsushita Electric Industrial Co., Ltd. (MEI) of Japan, one of the world’s largest producers of electronics and electric products for consumer, business and industrial use. Panasonic’s home page is www.panasonic.ca.

For information: Wanda Day - Panasonic Canada - (905) 238-2274 - wday@panasonic.ca

Naheed Ahmed - MAVERICK for Olympic Spirit Toronto - (416) 640-5525 ext. 224 - naheeda@maverickpr.com

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