Olympic Spirit

Olympic Spirit is officially licensed worldwide by the International Olympic Committee and in Canada by the Canadian Olympic Committee.

Olympic Spirit features high-involvement attractions for families that bring the Olympic experience to everyone who visits.

Olympic Spirit captures the moments of high drama and emotion experienced by Olympians and fans throughout Canada’s storied history with the Olympic Games.

Olympic Spirit embraces the ideals of the Olympic Charter in an entertainment and interactive exhibition of these life-goals.

Olympic Spirit is challenging and fun, providing a deeper understanding of the beauty, grace, and passion of Olympic sport and human values.

Olympic Spirit helps to educate better kids who learn to play and play to learn.

Dundas Square - Toronto

OS Toronto opened during the Athens Olympic Games in August 2004. The local operator closed the doors of the the award-winning entertainment centre on Dundas Square two years later, in August 2006.

In a letter to the editor of the Toronto Star, Patricia MacDonnell wrote: "Toronto's Olympic Spirit was an amazing facility that offered visitors, especially children, a taste of what the Olympics are all about. Each visit started with a stirring 12-minute movie that left parents teary-eyed and kids wanting to see more. Then, after racing to the top floor of this gorgeous, airy building filled with images of athletes and Olympic artifacts of all kinds, kids got to enjoy a wide range of interactive winter and summer sports activities that gave them a chance to try Olympic sports and engage in friendly competitions among themselves."

"I recently visited Olympic Spirit Toronto with my 9-year-old daughter and her friend. Like many young athletes, these two girls have Olympic athletes as their idols and loved watching the Olympics on television this past winter. Our excursion to the Olympic Spirit Toronto was a thrill for them. And, maybe, left them with a sense of wanting to experience the real thing someday themselves."

Mark Dzenick, Chairman and Chief Executive Officer of the Olympic Spirit Group, the master licensor of the Olympic Spirit concept together with the International Olympic Committee and the Canadian Olympic Committee, expressed his confidence in the city and optimism for the future following meetings with business leaders in Toronto.

“I appreciate the effort that Glenn Miller and his colleagues at PenEquity Management Corp. and Toros Entertainment Inc. put into the project. They believed in Toronto and in bringing the Olympic Spirit to its citizens."

"I have a great deal of faith and trust in the city. The Olympic Spirit is alive and well in Toronto, and we hope to announce plans for a more family-oriented location sometime soon.”


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